Wendy Porter
Blog by Wendy Porter
Let’s be real. Events aren’t just a brand moment. They’re one of the most powerful tools in your marketing mix to build trust, drive pipeline, and deepen customer loyalty. In fact they are the #1 marketing channel for both ROI and building TRUST.
But they’re also high stakes. And without the right st...
Event planning is not a one-size-fits-all endeavor, especially when you are designing for five generations at once. As generational diversity in attendees becomes more pronounced, so do the motivations, expectations and engagement styles of each group. To create meaningful, impactful experiences, pl...
A few weeks ago, I posted about being a corporate Superhero by hosting events!
In this week’s “Superhero Spotlight” we focus on Tradeshow budgets. I recently had a conversation with a new prospect that was interested in diving into Tradeshows with a brand new 20x20 booth that the client wanted to pur...
CLIENT– How much will it cost for you to plan and manage our corporate event?
EVENT PLANNER - $28,000 dollars.
CLIENT – That’s too expensive for planning an event!
EVENT PLANNER – What budget did you have in mind?
CLIENT – $8,000 max! It’s a simple event!
EVENT PLANNER – I can’t organize the event you’re...
Today, I am proud to announce that Wendy Porter Events, LLC is officially celebrating our eighth anniversary. My entrepreneurial venture began after a corporate downsizing shook me to my core. I had worked tirelessly for my employer in the corporat...
So, what is the best way to serve cheese at an...
The s...
We are all familiar with the story of the great Martin Luther King Jr. He was the well-loved reverend, civil rights activist, and advocate for his fellow African Americans during a tumultuous time in our nation’s history. He is ...
The German Christmas Market, or Christkindlmarkt (trans...
Event planners tend to create events indoors, and many times this is appropriate. However, sometimes, it’s ...
I have some top tips and strategies that we use and r...
You’ve all been to the typical 4th of July party in someone’s garage or backyard. You walk in and see people wearing red, white, and blue, and kids running throughout the yard. You hear an old bean bag as it hits the rusted board laying in the grass. Ever...
