Event Planning
Blog categorized as Event Planning
Let’s be real. Events aren’t just a brand moment. They’re one of the most powerful tools in your marketing mix to build trust, drive pipeline, and deepen customer loyalty. In fact they are the #1 marketing channel for both ROI and building TRUST.
But they’re also high stakes. And without the right st...
Event planning is not a one-size-fits-all endeavor, especially when you are designing for five generations at once. As generational diversity in attendees becomes more pronounced, so do the motivations, expectations and engagement styles of each group. To create meaningful, impactful experiences, pl...
A few weeks ago, I posted about being a corporate Superhero by hosting events!
In this week’s “Superhero Spotlight” we focus on Tradeshow budgets. I recently had a conversation with a new prospect that was interested in diving into Tradeshows with a brand new 20x20 booth that the client wanted to pur...
CLIENT– How much will it cost for you to plan and manage our corporate event?
EVENT PLANNER - $28,000 dollars.
CLIENT – That’s too expensive for planning an event!
EVENT PLANNER – What budget did you have in mind?
CLIENT – $8,000 max! It’s a simple event!
EVENT PLANNER – I can’t organize the event you’re...
Event planners tend to create events indoors, and many times this is appropriate. However, sometimes, it’s ...
