The Sponsorship Model is Broken. We’re Here to Fix It.
Strong sponsorships live where attendee value, sponsor impact, and organizer bandwidth meet.
That’s where SponsorLink™ thrives.
Most events leave money on the table because organizers don’t have the bandwidth to stand up new sponsorships. And exhibitors / sponsors are tired of cookie-cutter gold/silver/bronze packages that don’t deliver.
SponsorLink™ bridges that gap.
We help organizers grow sponsorship revenue with fresh, high-impact packages, and we help sponsors activate in ways that drive measurable ROI.
If you’re an Event Organizer, we help you capture more sponsor revenue and increase return attendees rates.
If you’re a Exhibitor / Sponsor, we help you unlock activations that actually deliver ROI.
What SponsorLink™ Delivers
- Sponsorship Audit: Surface gaps and untapped revenue
- Package Design: Build scalable, tailored packages sponsors want to buy
- MPO Strategy: Expand inventory with à-la-carte offerings that perform
- Execution Support: Manage onboarding, communications, and fulfillment
- Measurement: Track engagement, ROI, and renewal lift
Why SponsorLink™ Matters
- 72% of exhibitors say quality engagement matters more than lead volume
- Personalized sponsorship packages drive 20-30% higher sponsor revenue
- Experiential activations deliver 25-30% more brand recall than static signage
SponsorLink™ sits at the intersection of organizer goals, sponsor outcomes, and attendee value,
building sponsorships that sell, experiences attendees remember, and programs sponsors can’t wait to renew.
FOR EVENT ORGANIZERS
SMARTER PARTNERSHIPS. STRONGER RESULTS.
CHALLENGE
Event organizers are under pressure to grow sponsorship revenue, but most don’t have the time, staff, or systems to reimagine their programs. SponsorLink™ gives organizers the strategy, structure, and bandwidth to make sponsorship a true growth engine.
HOW WE DO IT
- SCORE Framework™ → Pinpoint high-ROI opportunities
- Ruby Ribbon Experience Strategy™ → Embed sponsor presence in the attendee journey
- THREAD Framework™ → Manage every detail from onboarding to ROI
FOR SPONSORS & EXHIBITORS
CURATED EXPERIENCES. ELEVATED ROI.
- Brand immersion audit and strategy
- Custom activation design and planning
- Vendor & logistics management
- Onsite production & staffing
- ROI metrics & reporting
CHALLENGE
Sponsors & Exhibitors want more than logos on lanyards. They’re looking for curated brand experiences that deliver ROI, not just impressions.
HOW WE DO IT
Curated activations engage the right audience, drive qualified leads, and create brand moments that last long after the show.
Proof / Outcomes
We have helped clients:
“Wendy’s team was the glue between our sponsors and our show,
handling strategy, execution, and everything in between.”
~ Healthcare Client
Why Wendy Porter Events?
We operate as your embedded sponsorship arm,
extending your team without adding headcount.
Let’s Build Sponsorships That Work. For Everyone.
Ready to Elevate Your Sponsorship Strategy?
SponsorLink™ is a trademark of Wendy Porter Events, LLC.
