The Sponsorship Model is Broken. We’re Here to Fix It.
Today’s sponsors want more than their logo on a lanyard. They want curated experiences, thought leadership, and lead gen.
We help third-party event organizers design, sell, and fulfill sponsor packages that create real value for all parties involved—the sponsor, the organizer, and the audience.
It’s what we call The Sweet Spot—where partner goals, show strategy, and attendee needs align.
AUDIENCE / CUSTOMER
What’s in it for the audience/customer that is attending the show?
The sponsorship element should have value to the attendee, solve a problem that they have, and create a memory or action.
SHOW OWNER / VENUE
What‘s in it for the show owner/venue?
Show owners need to raise funds to offset the cost of putting on the event, and make money to support future event underwriting costs.
CLIENT / EXHIBITOR
What’s in it for the client/exhibitor?
The client/exhibitor needs to fuel the sales pipeline with leads, brand awareness, relationships and closed business. Sponsorship must have an active VALUE to the client, not just a passive experience.
What SponsorLink™ Delivers
We don’t just recommend changes—we roll up our sleeves and make sponsorship work better for everyone.
From strategy to execution, SponsorLink™ gives your team the structure, ideas, and support to build high-value partnerships your sponsors will want to renew.
Each step is designed to increase impact while easing the pressure on your internal team.
Trusted by Organizations Who Need to Get It Right
SponsorLink™ may be new, but the work behind it isn’t.
For years, Wendy Porter Events has been designing and managing strategic sponsor activations for national brands, healthcare leaders, and nonprofit giants.
We’ve helped:
♦ Drive 200% lead growth through custom activation strategies
♦ Boost sponsor satisfaction and retention year-over-year
♦ Execute 6-figure activations at large-scale conferences
♦ Support 100+ sponsors at a single show
SponsorLink™ is simply the next evolution of what we’ve already been doing—now offered as a dedicated service to help more organizers, more efficiently.
“Wendy’s team was the glue between our sponsors and our show—
handling strategy, execution, and everything in between.”
~ Healthcare Client
Why Wendy Porter Events?
For over 20 years, we’ve represented both sponsors and organizers. We know what brands are looking for — and what internal event teams need to succeed. With SponsorLink™, we act as the connector, strategist, and executor—ensuring a win-win-win for you, your sponsors, and your attendees.
Ready to Elevate Your Sponsorship Strategy?
SponsorLink™ is a trademark of Wendy Porter Events, LLC.
